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POPULAR NEWSPAPERS DURING WORLD WAR II
Parts 1 to 5: 1939-1945 (The Daily Express, The Mirror, The News of The World, The People and The Sunday Express)
ABC Net Sales 1939-1948
The Audit Bureau of Circulations Ltd (ABC) prepared a summarised list of the net sales of all publications belonging to its membership. The last list prepared before the war was for Jan-June 1939 and the first list prepared after the war was for Jan-June 1948. We have taken details from both of these analyses to form the following comparative tables. Where details of a newspaper’s circulation is not provided by ABC, we have taken the details from the newspapers’ proprietors (these entries are marked *).
National Dailies
| Title |
1939 circulation |
1948 circulation |
| Daily Express |
2,510,019 |
3,855,401 |
| The Daily Mirror |
2,500,000* |
3,700,887 |
| Daily Mail |
1,532,683 |
2,076,659 |
| Daily Herald |
|
2,113,856 |
| News Chronicle |
1,298,757 |
1,619,557 |
| Evening News (London) |
837,638 |
1,652,646 |
| Star |
488,119 |
1,081,812 |
| Evening Standard |
384,419 |
780,820 |
| The Times |
|
238,682 |
National Sunday Papers
| Title |
1939 circulation |
1948 circulation |
| News of The World |
3,750,000 |
7,887,488 |
| The People |
3,000,000* |
4,672,708 |
| Sunday Pictorial |
|
4,004,571 |
| Sunday Express |
1,485,141 |
2,578,862 |
| Sunday Dispatch |
823,692 |
2,061,290 |
| The Observer |
|
383,771 |
Provincial Dailies
| Title |
1939 circulation |
1948 circulation |
| Liverpool Echo |
236,986 |
382,169 |
| Birmingham Mail |
|
296,259 |
| Glasgow Evening Times |
|
295,515 |
| Yorkshire Evening Post |
185,519 |
250,877 |
| Evening Express (Liverpool) |
104,322 |
114,700 |
| Leeds Mercury & Yorkshire Post (Leeds) |
79,912 |
151,524 |
| Bristol Evening Post |
74,969 |
128,602 |
| Evening News (Portsmouth) & Southern Daily Mail |
61,492 |
104,880 |
Magazines/Journals
| Title |
1939 circulation |
1948 circulation |
| Radio Times |
2,981,986 |
6,992,046 |
| Picture Post |
1,300,492 |
1,229,788 |
| Woman |
|
1,087,142 |
| Everybody Weekly |
798,878 |
1,045,393 |
| John Bull |
|
1,045,170 |
| Sporting Record |
|
318,776 |
| Lilliput |
216,562 |
|
| True Story Magazine |
155,587 |
|
| The Universe |
130,017 |
|
| Punch |
116,264 |
175,950 |
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